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I'm JC Martel, a Senior Product Designer with over seven years of experience. I leverage AI to streamline user research, extract meaningful analytics, and deliver strategic insights that drive business decisions—while being highly efficient at transforming complex problems into simple, well-designed solutions.
Passionate about innovation, I thrive on solving design challenges, optimizing systems, and uncovering the real needs behind user behaviors—all while empowering teams with knowledge and actionable data.
About
About
Everything you Need to Know
Everything you Need to Know
Dive into my world – where I spill the beans on who I am as a designer. Check out my strengths, style, and the innovative twists I bring to the table.
Strategic Visionary
Strategic Visionary
Consider me your UX chess player.
Consider me your UX chess player.
I strategically consider every variable – from business needs and challenges to user experience – ensuring a holistic approach. I keep my eyes on the North Star, navigating the present with a keen eye on the future. My goal? Future-proofing solutions, saving costs, and avoiding unnecessary rework.
Trailblazing Innovator
Trailblazing Innovator
Problem-solving is my playground
Problem-solving is my playground
Bringing innovative, out-of-the-box ideas to the table is my thing. It's not just about solving problems; it's about doing it in a way that's never been seen before, leaving a lasting impact.
Natural Challenger
Natural Challenger
I'm wired to question the status quo relentlessly.
I'm wired to question the status quo relentlessly.
Basic solutions just don't cut it for me. I dive deep, probing the fundamental problems, pushing boundaries, and challenging assumptions. I'm not afraid to ask the tough questions that lead to groundbreaking solutions.
Mentorship Maven
Mentorship Maven
I believe in guiding, not directing.
I believe in guiding, not directing.
Whether it's mentoring my team or sharing insights, I thrive on improving my surroundings. I'm motivated to enhance processes that benefit teammates, leaders, cross-functional teams, and the business at large. Knowledge sharing isn't just a virtue; it's a commitment to collective growth.
Figma / Design System Maestro
Figma / Design System Maestro
In the design realm, Figma is my second language.
In the design realm, Figma is my second language.
I navigate complex design systems effortlessly – components, styles, variables, tokens, you name it. But here's the twist: I'm not just a designer; I understand the language of developers. Knowing coding concepts allows me to sync seamlessly with the dev world, shaping a design strategy that speaks their language.
Portfolio
Portfolio
Leaving the Projects do the Talking
Leaving the Projects do the Talking
Experience my craft, feel the vibe, and uncover the distinct flair that defines my creative journey.
Testimonials
Testimonials
Real stories, genuine impact
Real stories, genuine impact
Unfiltered testimonials of experiences from those impacted by my work and our collaboration.
" ...JC was essential in building our business unit’s first UX design team with his “start-up” driven mentality. He truly wears many hats. JC is a strong coach and mentor..."
Adam, Sr Project manager at Export Development Canada
" ...JC was essential in building our business unit’s first UX design team with his “start-up” driven mentality. He truly wears many hats. JC is a strong coach and mentor..."
Laura, Sr Project manager at Bell
“ ...[JC] speed in transforming concepts into tangible designs, coupled with a deep understanding of the collaborative dynamics of product development, makes him an invaluable asset... ”
Ahmed, Software Engineer at PerformLine
" ...JC's unwavering commitment to innovation not only influences his own work but has also inspired others to strive for more efficient and effective designs... "
Senior Product Designer at Geotab
”[JC is] always so available and open to questions; it makes my life much easier”
Heather, Product Owner at Bell
" ... JC has this uncanny ability to take complex situations and break them down into simple work able chunks..."
Maher, Sr Product Lead at Bell
Connect
Connect
Connect with me
Connect with me
Whether you're a recruiter scouting top talent, a fellow designer seeking advice or collaboration, someone looking to make a new friend, or even if you're just here to add a dash of chaos to my day – the door is wide open!
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